Performance-focused marketing case studies spanning paid acquisition, analytics implementation, conversion optimization, and growth experimentation across startups and digital products.
Performance Marketing & CRO
Multi-Channel Paid Acquisition
Managed and optimized paid acquisition campaigns across Google, Meta, and TikTok for a fitness e-commerce brand focused on improving conversion efficiency and return on ad spend.
Paid Acquisition & Growth Experiment
Google Search Acquisition Campaign
Built and launched a Google Search acquisition campaign for a social music platform, implementing analytics infrastructure, conversion tracking, and growth experimentation to validate user acquisition and engagement behavior.
Tracking & Growth Infrastructure
Analytics & Funnel Optimization
Built marketing infrastructure for tracking user behavior, analyzing conversion funnels, and optimizing campaign performance across growth initiatives and digital products.